Red Door Property Management’s Marketing Process: Designed for Maximum Exposure and Minimal Vacancy

In today’s digital world, marketing a rental property means much more than putting a sign in the yard. To attract the highest quality tenants and lease homes faster, your property must stand out across dozens of online platforms while providing a seamless experience for renters.

At Red Door Property Management, our strategic property marketing process is engineered to maximize exposure, reduce days on market, and optimize your return on investment (ROI). We combine professional visuals, technology-driven leasing tools, and real-time performance data to ensure every home we list gets the attention it deserves.

Professional Photos That Convert

Tenants today shop with their eyes first. Listings with high-quality images get significantly more clicks and applications. That’s why every Red Door property receives a full set of professionally shot marketing photos, showcasing the layout, features, and best aspects of your home.

We ensure:

• Bright, well-lit rooms
• Wide-angle shots to capture space
• Clear views of upgrades like appliances, flooring, and fixtures
• Clean, inviting curb appeal

Our photography process is designed to maximize visual appeal while helping renters imagine themselves living in the space.

Virtual Walkthroughs That Drive More Qualified Leads

In addition to still images, we produce a full virtual walkthrough video of your home. These immersive tours allow prospective renters to explore the property from anywhere—on their phone, tablet, or laptop.

Virtual tours:

• Pre-qualify serious renters
• Reduce unproductive showings
• Increase transparency and trust

Our videos are hosted on YouTube and embedded directly into listings for seamless accessibility. This format has proven to boost lead quality and cut down on unnecessary vacancy days.

Unmatched Syndication to Rental Platforms

We don’t rely on just one or two rental sites. Your property is automatically syndicated to all major rental listing platforms, including:

This wide distribution ensures maximum online exposure to local and out-of-state renters actively looking in your area.

All listings are optimized with:

• Keywords renters are searching
• Localized language (e.g., “3-bedroom rental in Fishers, IN”)
• Amenities breakdown
• Neighborhood highlights
• Pet policy and application criteria

Smart Showing Technology With Tenant Turner

We leverage Tenant Turner, a modern showing platform that streamlines the rental process and increases convenience for tenants and property owners.

Features include:

• Self-scheduling showings for pre-qualified applicants
• Identity verification and screening
• Lead tracking and appointment confirmations

This ensures showings are safe, efficient, and accessible 7 days a week—which translates into faster leasing.

Our system also captures valuable insights, including the number of views, clicks, and scheduled showings for your listing.

Weekly Owner Updates with Marketing Analytics

We don’t leave owners in the dark. Every week, you’ll receive a video marketing update from our team that includes:

• Total listing views across platforms
• Number of scheduled and completed showings
• Feedback from prospective renters
• Suggestions on adjusting rent (if needed)

If activity is below expectations, we proactively review the data and make recommendations—such as adjusting the price, updating photos, or highlighting specific amenities. This data-driven approach ensures we minimize your vacancy time while keeping your rental competitive.

Price Adjustment Strategy Based on Market Performance

Our job isn’t just to market your home—it’s to rent it quickly and profitably. That’s why we monitor market feedback continuously. If a property is seeing low showing volume or getting consistent feedback on a certain issue, we use that insight to recommend:

• A rental price adjustment
• Minor upgrades to improve appeal
• Re-positioning the listing

Our goal is to protect your bottom line by making data-backed decisions that get results.

Why Our Marketing Process Matters

Red Door’s comprehensive marketing process offers:

• Faster lease-ups through targeted exposure
• Higher quality applicants via better screening and visuals
• Less downtime between tenants
• More transparency with weekly owner updates

This approach is ideal for busy owners, out-of-state investors, and anyone who wants better tenants in less time.

See the Results for Yourself

Want to know what your property would rent for? Need help preparing and marketing your home?

Schedule a free rental market analysis and let us show you what Red Door can do.